A few case studies
Beautiful Nutrition
The Challenge: Craft a women’s health brand from the ground up, from identity to first products.
The Result: Created shelf-ready brand that turned heads online and on shelves. Picked up by top retailers within year one.
WEB: Led UI/UX and content creation (copy + visuals). The tone? Research-backed but witty, jargon-free, and anything but typical.
PRODUCT DEVELOPMENT: First time formulating with a chemist. Not my first time turning insight into market-ready stories. This one just lived in a bottle.
Product Development: First time formulating with a chemist. Not my first time turning insight into market-ready stories. This one just lived in a bottle.
Beautiful Nutrition
The Challenge: Craft a women’s health brand from the ground up, from identity to first products.
The Result: Created shelf-ready brand that turned heads online and on shelves. Picked up by top retailers within year one.
The website: Led UI/UX and copywriting for a content-rich site that blends beauty, health, and science with a modern, intuitive design. The tone? Research-backed but witty, jargon-free, and anything but typical.The Result:
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Beautiful Nutrition
The Challenge:
Craft a women’s health brand from the ground up, from identity to first products.
The Result:
Created shelf-ready brand that turned heads online and on shelves. Picked up by top retailers within year one.
The website:
Led UI/UX and copywriting for a content-rich site that blends beauty, health, and science with a modern, intuitive design. The tone? Research-backed but witty, jargon-free, and anything but typical.The Result:
Product Development
I’d never developed beauty products or worked with a chemist—but branding for market fit? That was my lane. Same instincts, new medium. This time, the product just came in a bottle.
The website:Led UI/UX and copywriting for a content-rich site that blends beauty, health, and science with a modern, intuitive design. The tone? Research-backed but witty, jargon-free, and anything but typical.The Result: