A few case studies
Health & Beauty | Beautiful Nutrition >
Food | MeWe >
Fashion | SheerStyle >
Politics | Stacey Abrams' Fair Fight>
Beautiful Nutrition
THE WEBSITE
Led UI/UX and content creation (copy + visuals). The tone? Research-backed but witty, jargon-free, and anything but typical.
THE CHALLENGE
Craft a women’s health brand, from identity to first products
Product Development
First time formulating with a chemist. Not my first time turning insight into market-ready stories. Same thinking, just now put in a bottle.
THE RESULT
Online and on shelves at top retailers within a year, such as Walmart.